Sep 2024
TradingView
5 minutes to read
Analysis hub redesign: how we improved navigation and boosted engagement by 47%
Analysis hub redesign: how we improved navigation and boosted engagement by 47%
Analysis hub redesign: how we improved navigation and boosted engagement by 47%
Analysis hub redesign: how we improved navigation and boosted engagement by 47%
During our work, it became clear that the “More” sheet interface was outdated. It did not align with modern trends, such as simplicity and ease of use for new users, and it contained many legacy components.
These issues reduced usability and made it harder to interact efficiently with platform tools. Therefore, we decided to conduct research and completely redesign the sheet.
During our work, it became clear that the “More” sheet interface was outdated. It did not align with modern trends, such as simplicity and ease of use for new users, and it contained many legacy components.
These issues reduced usability and made it harder to interact efficiently with platform tools. Therefore, we decided to conduct research and completely redesign the sheet.
During our work, it became clear that the “More” sheet interface was outdated. It did not align with modern trends, such as simplicity and ease of use for new users, and it contained many legacy components.
These issues reduced usability and made it harder to interact efficiently with platform tools. Therefore, we decided to conduct research and completely redesign the sheet.
Research and Analysis
Several key issues were identified during the analysis:
Several key issues were identified during the analysis:
Several key issues were identified during the analysis:
Overcrowded and Growing
The "More" sheet contained too many tools, and their number kept increasing, especially after the toolbar redesign.
More
Undo
Redo
Layout
Fullscreen
Connect broker
Siri shortcut
Security details
Financials
Technicals
Forecast
Chart type
Alert management
Select layout
Bar replay
Object tree
Chart settings
Overcrowded and Growing
The "More" sheet contained too many tools, and their number kept increasing, especially after the toolbar redesign.
More
Undo
Redo
Layout
Fullscreen
Connect broker
Siri shortcut
Security details
Financials
Technicals
Forecast
Chart type
Alert management
Select layout
Bar replay
Object tree
Chart settings
Overcrowded and Growing
The "More" sheet contained too many tools, and their number kept increasing, especially after the toolbar redesign.
More
Undo
Redo
Layout
Fullscreen
Connect broker
Siri shortcut
Security details
Financials
Technicals
Forecast
Chart type
Alert management
Select layout
Bar replay
Object tree
Chart settings
Usage Data Insights
Some buttons were used significantly more often. For instance, users clicked "Maximize chart" an average of 74 times per month.
Undo
Redo
Maximize
Fullscreen
Usage Data Insights
Some buttons were used significantly more often. For instance, users clicked "Maximize chart" an average of 74 times per month.
Undo
Redo
Maximize
Fullscreen
Usage Data Insights
Some buttons were used significantly more often. For instance, users clicked "Maximize chart" an average of 74 times per month.
Connect broker
Bar replay
Select layout
Usage Data Insights
Some buttons were used significantly more often. For instance, users clicked "Maximize chart" an average of 74 times per month.
Connect broker
Bar replay
Select layout
Business Priorities
It was essential to highlight key tools directly impacting monetization, such as "Connect Broker" and "Bar Replay," to improve user engagement.
Connect broker
Bar replay
Select layout
Business Priorities
It was essential to highlight key tools directly impacting monetization, such as "Connect Broker" and "Bar Replay," to improve user engagement.
Connect broker
Bar replay
Select layout
Business Priorities
It was essential to highlight key tools directly impacting monetization, such as "Connect Broker" and "Bar Replay," to improve user engagement.
Undo
Redo
Maximize
Fullscreen
Business Priorities
It was essential to highlight key tools directly impacting monetization, such as "Connect Broker" and "Bar Replay," to improve user engagement.
Undo
Redo
Maximize
Fullscreen
Lack of Logical Structure
Essential tools were scattered, forcing users to spend too much time and effort navigating, locating, and accessing them efficiently.
CHART LAYOUT AAPL COPY
Save
Load
New
Make a copy
Rename
Sharing
Everyone with the link can view and copy
Share link
Open link
Help Center
Lack of Logical Structure
Essential tools were scattered, forcing users to spend too much time and effort navigating, locating, and accessing them efficiently.
CHART LAYOUT AAPL COPY
Save
Load
New
Make a copy
Rename
Sharing
Everyone with the link can view and copy
Share link
Open link
Help Center
Lack of Logical Structure
Essential tools were scattered, forcing users to spend too much time and effort navigating, locating, and accessing them efficiently.
CHART LAYOUT AAPL COPY
Save
Load
New
Make a copy
Rename
Sharing
Everyone with the link can view and copy
Share link
Open link
Help Center
An intermediate version of the work in progress.
An intermediate version of the work in progress.
An intermediate version of the work in progress.
Design solution
As part of the redesign, the following changes were made:
Layout Enhancements and Visual Optimization
1
The title size of tiles was reduced to improve visual hierarchy and overall design balance.
2
The tile layout is now centrally aligned for better balance and focus.
3
Some options are now in three columns, displaying more key features at once.
Security details
Indicators
Compare
Layout Enhancements and Visual Optimization
1
The title size of tiles was reduced to improve visual hierarchy and overall design balance.
2
The tile layout is now centrally aligned for better balance and focus.
3
Some options are now in three columns, displaying more key features at once.
Security details
Indicators
Compare
Layout Enhancements and Visual Optimization
1
The title size of tiles was reduced to improve visual hierarchy and overall design balance.
2
The tile layout is now centrally aligned for better balance and focus.
3
Some options are now in three columns, displaying more key features at once.
Security details
Indicators
Compare
Layout Enhancements and Visual Optimization
1
The title size of tiles was reduced to improve visual hierarchy and overall design balance.
2
The tile layout is now centrally aligned for better balance and focus.
3
Some options are now in three columns, displaying more key features at once.
Security details
Indicators
Compare
All tools were grouped into three categories:
1
Tools – Essential chart-related features, including indicators, chart type selection, and alerts.
2
Info – Analytics and data insights, such as Financials and Forecast.
3
Other – Experimental tools like Pine Editor and Siri Shortcuts.
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
INFO
Security details
Financials
Forecast
Technicals
MORE
NEW
Pine Editor
Siri shortcut
All tools were grouped into three categories:
1
Tools – Essential chart-related features, including indicators, chart type selection, and alerts.
2
Info – Analytics and data insights, such as Financials and Forecast.
3
Other – Experimental tools like Pine Editor and Siri Shortcuts.
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
INFO
Security details
Financials
Forecast
Technicals
MORE
NEW
Pine Editor
Siri shortcut
All tools were grouped into three categories:
1
Tools – Essential chart-related features, including indicators, chart type selection, and alerts.
2
Info – Analytics and data insights, such as Financials and Forecast.
3
Other – Experimental tools like Pine Editor and Siri Shortcuts.
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
INFO
Security details
Financials
Forecast
Technicals
MORE
NEW
Pine Editor
Siri shortcut
All tools were grouped into three categories:
1
Tools – Essential chart-related features, including indicators, chart type selection, and alerts.
2
Info – Analytics and data insights, such as Financials and Forecast.
3
Other – Experimental tools like Pine Editor and Siri Shortcuts.
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
INFO
Security details
Financials
Forecast
Technicals
MORE
NEW
Pine Editor
Siri shortcut
Prioritization of elements and rename of sheet
1
"Bar Replay" was moved up, and "Connect Broker" got a highlighted outline.
2
Layout management was streamlined, with "Maximize Chart," "Redo," "Undo," and "Fullscreen" made instantly accessible on the chart.
3
Renamed to Analysis Hub for clarity.
Analysis hub
More
Redo
Layout
Undo
Layout Setup
Fullscreen
My layout
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
Prioritization of elements and rename of sheet
1
"Bar Replay" was moved up, and "Connect Broker" got a highlighted outline.
2
Layout management was streamlined, with "Maximize Chart," "Redo," "Undo," and "Fullscreen" made instantly accessible on the chart.
3
Renamed to Analysis Hub for clarity.
Analysis hub
More
Redo
Layout
Undo
Layout Setup
Fullscreen
My layout
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
Prioritization of elements and rename of sheet
1
"Bar Replay" was moved up, and "Connect Broker" got a highlighted outline.
2
Layout management was streamlined, with "Maximize Chart," "Redo," "Undo," and "Fullscreen" made instantly accessible on the chart.
3
Renamed to Analysis Hub for clarity.
More
Analysis hub
Redo
Layout
Undo
Layout Setup
Fullscreen
My layout
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
Prioritization of elements and rename of sheet
1
"Bar Replay" was moved up, and "Connect Broker" got a highlighted outline.
2
Layout management was streamlined, with "Maximize Chart," "Redo," "Undo," and "Fullscreen" made instantly accessible on the chart.
3
Renamed to Analysis Hub for clarity.
More
Analysis hub
Redo
Layout
Undo
Layout Setup
Fullscreen
My layout
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
Analyzing data and testing different options
Analyzing data and testing different options
Analyzing data and testing different options
Results and Insights
47%
"Bar Replay" usage
Usage surged by 56% on iOS before stabilizing at +47%, showing strong engagement and lasting growth.
47%
"Bar Replay" usage
Usage surged by 56% on iOS before stabilizing at +47%, showing strong engagement and lasting growth.
47%
"Bar Replay" usage
Usage surged by 56% on iOS before stabilizing at +47%, showing strong engagement and lasting growth.
47%
"Bar Replay" usage
Usage surged by 56% on iOS before stabilizing at +47%, showing strong engagement and lasting growth.
45%
Paywalls opens
Rose by +45% on iOS as more users engaged with Bar Replay, increasing exposure to paid features.
45%
Paywalls opens
Rose by +45% on iOS as more users engaged with Bar Replay, increasing exposure to paid features.
45%
Paywalls opens
Rose by +45% on iOS as more users engaged with Bar Replay, increasing exposure to paid features.
45%
Paywalls opens
Rose by +45% on iOS as more users engaged with Bar Replay, increasing exposure to paid features.
12%
Trial periods and purchases
The 12% increase resulted from earlier improvements that enhanced user experience.
12%
Trial periods and purchases
The 12% increase resulted from earlier improvements that enhanced user experience.
12%
Trial periods and purchases
The 12% increase resulted from earlier improvements that enhanced user experience.
12%
Trial periods and purchases
The 12% increase resulted from earlier improvements that enhanced user experience.
9:41
Analysis hub
Layout setup
My main layout
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
INFO
Security details
Financials
Forecast
Technicals
MORE
Pine Editor
NEW
Siri shortcut
Help Center
9:41
Analysis hub
Layout setup
My main layout
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
INFO
Security details
Financials
Forecast
Technicals
MORE
Pine Editor
NEW
Siri shortcut
Help Center
9:41
Analysis hub
Layout setup
My main layout
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
INFO
Security details
Financials
Forecast
Technicals
MORE
Pine Editor
NEW
Siri shortcut
Help Center
9:41
Analysis hub
Layout setup
My main layout
Trade with your broker
TOOLS
Indicators
Compare
Alerts
Bar Replay
Indicator templates
Chart type
Object Tree
INFO
Security details
Financials
Forecast
Technicals
MORE
Pine Editor
NEW
Siri shortcut
Help Center
Save
Autosave
Off
Load
New
Make a copy
Rename
Sharing
On
Share link
Open link
Conclusion
The “More” sheet redesign significantly improved navigation, simplified access to essential tools, and increased user engagement, as evidenced by the growth of key interaction metrics. Further data analysis and potential interface refinements are planned based on user behavior.
