Context

Alpaca Guild originally existed as a system for alpaca management and registry, offering tools to track animals and their history. The mobile app aimed to extend this functionality into a on-the-go tool that makes farm management easier and more organized.

The key audience included alpaca owners and farmers, many of whom are 50+ years old and may experience friction with complex digital interfaces. The app’s design needed to prioritize clarity, readability, and ease of use.

My Role

I led the UX/UI design process for the Alpaca Guild mobile application concept.
My responsibilities included:

• Defining core user needs and flows for farm management features

• Designing wireframes and interactive prototypes

• Creating final UI screens with a focus on accessibility

• Testing and refining interactions based on usability considerations

The primary focus was to structure data-heavy content in a way that feels i

ntuitive and approachable.

Problem

Farm management tools often struggle with:

• Information overload — users must access many different data points about animals, schedules, and health records.
  
  

• Complex navigation — traditional tools require too many taps or unclear menus to reach key information.
  
  

• Accessibility barriers — older users can have difficulty with small text or low-contrast UI.

For Alpaca Guild, this meant designing a mobile experience that minimizes cognitive load and aligns with farmers’ daily tasks.

Goals

The project aimed to:

• Simplify data access for herd and animal records

• Create interfaces that are easy to understand at a glance

• Prioritize readability with larger typography and high contrast

• Enable users to perform key actions quickly on mobile devices
  
  

  

  
  

Process

1. User Research & Audience Analysis

I started by analyzing the target user group, focusing on their typical tasks and pain points. This informed decisions around text size, interface structure, and navigation clarity.

2. Information Architecture

I mapped core features into clear sections:

• Animal profiles (weight, health history, family tree)

• Herd overview dashboard

• Daily activities and alerts

• Settings and data filtering

This helped ensure users could find what they needed without confusion.

3. UI Design & Accessibility

The UI was designed with:

• Large typography for readability

• High contrast elements for visibility

• Simple iconography and visual cues for navigation

• Consistent layout patterns across screens

These choices make the app usable even for users unfamiliar with modern mobile interfaces.

Solution

The mobile design delivers a balanced combination of simplicity and functionality. Users can:

• Quickly view herd data and animal details

• Navigate through key tasks with minimal cognitive effort

• Understand complex information through structured layout

• Interact confidently thanks to accessibility-focused design

The result is a tool that feels practical and approachable, even for users with limited experience in digital products.

Project Status

Alpaca Guild was implemented and launched as a working product.
The design was built for real workflows and real users, with a strong focus on clarity, accessibility, and everyday usability.

This wasn’t just a concept—key design decisions were validated in practice through a shipped experience, especially around information hierarchy, readability, and simplified navigation.

Result

This case demonstrates my ability to:

• Translate complex workflows into intuitive mobile experiences

• Design for accessibility and diverse user abilities

• Create interfaces that balance functional depth with clarity

• Structure data-rich content for efficient daily use

Alpaca Guild reflects a design approach grounded in user empathy, clear information hierarchy, and practical usability solutions — especially for audiences new to digital tools.

Concept Innovation

I strongly believe in continuous improvement and iterative design.
In my spare time, I created a future-oriented concept for Alpaca Manager, exploring potential visual and usability updates beyond the current product.

This concept focused on:

• modernizing the visual language

• refining layout and hierarchy for faster scanning

• adapting the interface to evolving user needs and expectations

While not part of the released product, this work reflects my commitment to creative exploration, long-term product thinking, and proactively improving existing solutions.