Context

Koalendar is a simple scheduling platform used for appointments and booking workflows. Users share a booking link so clients, partners, or colleagues can schedule meetings easily and without conflicts.

The original booking page worked functionally, but its messaging and visual structure made it difficult for new visitors to quickly understand the product’s value and take action.

My Role

I worked on the landing page redesign and UX refinement for Koalendar’s booking experience.

My responsibilities included:

• Clarifying the value proposition

• Restructuring content for better readability and flow

• Redesigning visuals to feel modern and trustworthy

• Improving call-to-action hierarchy and placement

This was a conceptual redesign focused on improving first impressions and usability.

Problem

The existing booking page had several usability and conversion issues:

• Unclear messaging
  Visitors did not immediately understand what Koalendar does or how it differs from similar tools.

• Outdated visual design
  The interface lacked visual hierarchy and felt less credible.

  
  

• Weak conversion signals
  Primary actions were not prominent or well positioned within the layout.

Together, these issues reduced user confidence and made conversion harder.

Process

1. Clarifying the value proposition

I rewrote the main headline and supporting copy to clearly communicate:

• what the product does

• who it is for

• why it is useful

The goal was to help users understand the core benefit within the first few seconds.

2. Visual redesign

I refreshed the visual language to better align with modern SaaS expectations:

• improved typography and spacing

• clearer color hierarchy

• a more structured and balanced layout

This helped the page feel cleaner, more professional, and easier to scan.

3. Call-to-action optimization

I redesigned and repositioned CTAs so users always have a clear next step.
Key actions are visible above the fold and repeated at natural scroll points throughout the page.

4. Content structure

I reorganized the content to focus on benefits rather than features, addressing common scheduling pain points and guiding users toward action in a logical order.

Solution

The redesign addressed the main issues by:

• making the product value clear at first glance

• improving trust through a modern visual style

• guiding users with strong visual hierarchy

• supporting conversion with clear and consistent CTAs

Project Status

This project was created as a design concept and was not implemented.
The focus was on exploring how UX, visual hierarchy, and content clarity could improve conversion on a booking page.

Result

Although the redesign was not launched, this project demonstrates a user-centered approach to improving landing-page clarity and conversion.

It highlights my ability to:

• identify UX and communication problems

• translate business goals into clear design decisions

• structure content for better understanding and flow

• design interfaces that support user decision-making